
Evinrude E-TEC introduces the DatatDotDNA security system.
Sydney, July 26, 2005 – BRP Australia Pty
Ltd. (BRP Australia) has signed a supply agreement with DataDot,
manufacturer of the DatatDotDNA security system
This agreement will offer peace of mind to BRP customers purchasing
a 2005 Sea-Doo® watercraft or sport boat, a 2006 Evinrude®
E-TEC® outboard engine or a 2006 Bombardier ATV* (adult products),
in Australia and New Zealand after August 1st, 2005.
The microdots in each DataDotDNA kit are suspended in a clear drying
UV traceable adhesive and are all etched with a DNA code that is
easy for police to trace.
“DataDot technology is rapidly becoming the norm as a security
measure. We see our agreement with DataDot as a positive and proactive
solution to a problem that plagues each of the industries in which
we operate", said Sam Heyes, Sales Director at BRP Australia.
With DataDotDNA, a series of tiny microdots printed with data are
applied to the product in question.
This technology has already become the norm in the car industry
where car manufacturers spray thousands of microdots printed with
the vehicle’s identification number (VIN) on almost all components
of new model cars.
The components can then be traced to the current registered owner
of the vehicle.
A ‘Protected by DataDotDNA’ warning decal sends a clear
message to thieves that the Bombardier ATV, Sea-Doo watercraft or
sport boat or Evinrude E-TEC outboard engine is identifiable by
police.
In a short time, DataDot technology has received the endorsement
of the New South Wales Crime Squad. The UV trace in the adhesive
makes it easy for authorities to detect.
With close inspection the police only need to locate one of the
many hundreds of microdots applied to an item to confirm its true
identity.

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